What & Why
Smash The Fat Ambassadors are world renowned experts from academic institutions and the medical community who support our methodology for helping our members obtain and maintain a healthy lifestyle. It’s important to us that everything we advise to our members is scientifically proven and approved by the most up to date research available. The ambassadors help us verify that what we advise in our first opinion is healthy, safe and effective. Our ambassadors do not receive any money in exchange for their services and support. It is purely out of passion and enthusiasm for helping people become healthier, fitter and slimmer.
Dr. Aseem Malhotra
Dr. Malhotra is a cardiologist and writer with a special interest in improving the nation’s diet. He campaigns to tackle obesity through public health intervention with Action On Sugar and the Academy of Medical Royal Colleges Obesity Steering Group. Dr. Malhotra is a passionate advocate of free health care for all as he believes it is a marker of a developed society and doctors are better clinicians when not primarily incentivised by financial gain in treating patients.
“Firstly I want to congratulate Smash The Fat & Sam for being courageous enough to wholeheartedly pursue such a worthy cause. It’s not only his dedication and hard work that’s particularly impressive but he approaches the science of exercise and nutrition with a rare vigour, thoroughness and critique with the ultimate goal of providing tools through his diet and exercise plan that can be understood, followed and enjoyed by those who wish to improve their health.”
In The Media
Dr. Trudi Deakin
Dietitian, Diabetes Doctor & Chief Executive of registered charity X-PERT Health
Trudi is Chief Executive of the registered charity X-PERT Health. Trudi’s first degree in Nutrition and Dietetics was obtained in 1993, followed by a teaching qualification in 1998 and a doctorate in diabetes in 2004. As the founder X-PERT Health and the author of the portfolio of X-PERT Programmes, Trudi has trained over 1,000 healthcare professionals to become X-PERT Educators, which has permitted the delivery of structured education to over 200,000 people at risk of, or diagnosed with diabetes.
“Smash The Fat is a fabulous service to support people who have made an informed decision to lose weight and get fitter. The combination of the real food carbohydrate restricted diet along with strength and interval training is an evidence-based strategy to help people achieve their goals.”
In The Media
Professor Grant Schofield’s research and teaching interests are in well being and chronic disease prevention especially reducing the risk and eventual mortality and morbidity from obesity, cardiovascular disease and diabetes. As such, his work tries to understand, then change, the determinants of the contributing behaviours; physical (in)activity and (un)healthy eating as well as the broader area of psychological and physical well being.
"Sam & Smash The Fat have stepped way outside of flawed conventional thinking about how to eat well and get into shape, stay in shape and enjoy life to the max. He has done this by connecting with leaders in novel thinking, new research science, and just plain innovation. Sam brings an energy and personality that combines to produce extraordinary outcomes."
In The Media
Dr. Peter Brukner
Sports Medicine Physician for Australian Cricket Team & Associate Professor in Sports Medicine at Melbourne University
Dr. Peter Brukner is a specialist sports & exercise physician and founding partner at the Olympic Park Sports Medicine Centre in Melbourne. He has recently been Head of Sports Medicine & Sports Science at Liverpool Football Club and is currently Team Doctor for the Australian cricket team. Peter is also Associate Professor in Sports Medicine at the Centre for Health, Exercise & Sports Medicine at the University of Melbourne. He has served two terms as President of the Australian College of Sports Physicians.
"The combination of low carb eating and vigorous exercise is the key to good health. In promoting this concept, Smash The Fat & Sam are making major contributions to the health of the nation. Keep up the smashing work!"
In The Media
Prof. Noakes is Professor of Exercise & Sports Science at the University of Cape Town. He has run more than 70 marathons and ultra-marathons, and is the author of Lore of Running, Waterlogged & Challenging Beliefs. Over the past thirty years Prof. Noakes has contributed significantly to the scientific literature through his exploration of topical exercise science and sports medicine issues including marathon running and the heart, the biochemical and physiological parameters of endurance athletes and water intoxication in endurance runners.
"Sam & Smash The Fat are a one-off. An eloquent inquisitive self-investigator who demands answers from himself and his body. Then going on to challenge the experts to explain the findings from these elegant private experiments. Self-experimentation has always been a part of medical research and has led to many important findings. May Sam & Smash The Fat continue to push the envelope and challenge the current establishment through their systems which show that we do not know as much as we think."
In The Media
Cassie Bjork RD, LD
Cassie is a Registered, Licensed Dietitian and Health Coach and founder of Healthy Simple Life—a company that helps people find freedom from diets and chronic health conditions through the power of real food! Her team is passionate about debunking diet rumours, myths and fads, while teaching people how to eat real, healthy foods in a manner that is scientifically proven to prevent disease and increase health. Cassie is also co-host of the weekly iTunes health podcast Low-Carb Conversations with Jimmy Moore & Friends and featured dietitian for the TV program, Twin Cities Live. Cassie is committed to spreading the truth about food to help people live life to the fullest.
"As a Registered, Licensed Dietitian I wholeheartedly appreciate Sam & Smash the Fat’s real food, non-conventional approach to nutrition and health. Sam has a way of breaking down complex information into understandable, and even fun, bite sized chunks! I appreciate Sam’s personal self-experimentation which further reveals his dedication to the field and to improving the health of others."